Storefront
Your public-facing store — themes, custom domains, navigation, and SEO.
Your storefront is the public website where customers browse products, book services, read your blog, and make purchases. Every Workfile store gets a fully responsive storefront out of the box.
Store URL
Every store gets two ways to be accessed:
| Type | Format | Example |
|---|---|---|
| Default subdomain | yourstore.workfile.store | ananya-crafts.workfile.store |
| Custom domain | Your own domain with free SSL | ananyacrafts.com |
The default subdomain is always active. Custom domains are available on paid plans.
Your subdomain is assigned during store creation and is always accessible — even after you add a custom domain. Both URLs point to the same storefront.
Custom domains
To connect your own domain:
Go to Settings → Domains
You'll see your default subdomain and the option to add a custom domain.
Enter your domain
Type your domain (e.g., ananyacrafts.com) and click Add Domain.
Configure DNS
Add the DNS records shown in the dashboard to your domain registrar. You'll typically need a CNAME record pointing to Workfile's servers.
Verify
Click Verify once DNS has propagated. Workfile checks the records and provisions a free SSL certificate automatically.
DNS propagation can take up to 48 hours, but usually completes within 15-30 minutes. Use the Check Health button to see the current DNS status.
Storefront pages
Your storefront includes these pages automatically:
| Page | URL | Description |
|---|---|---|
| Homepage | / | Your store's landing page |
| Products | /products/[slug] | Individual product pages |
| Categories | /categories/[slug] | Products filtered by category |
| Collections | /collections/[slug] | Curated product groups |
| Services | /services/[slug] | Service listings (if enabled) |
| Booking | /booking/[slug] | Service booking flow |
| Blog | /blog | Blog posts (if enabled) |
| Cart | /cart | Shopping cart |
| Search | /search | Product search |
| Custom pages | /pages/[slug] | Pages you create with the builder |
| Customer account | /account | Login, orders, addresses |
Navigation
Go to Navigation in the sidebar to build your store's menu structure. You can create multiple menus (header, footer, sidebar) and add links to:
- Product categories and collections
- Custom pages
- Blog
- Services
- External URLs
Navigation menus support nesting — create dropdown menus by adding child items under a parent link.
Themes and customization
Your storefront's look and feel can be customized from Theme in the sidebar:
- Colors — primary, secondary, accent, and background colors
- Typography — font family and sizes
- Layout — header style, product grid layout, footer content
For advanced customization, use Workfile Canvas (the visual page builder) to design individual pages with drag-and-drop widgets.
SEO
Workfile handles SEO fundamentals automatically:
| Feature | How it works |
|---|---|
| Meta titles | Auto-generated from product/page titles, editable per page |
| Meta descriptions | Auto-generated from descriptions, editable per page |
| Sitemap | Auto-generated at /sitemap.xml with all products, categories, and pages |
| Robots.txt | Auto-generated at /robots.txt |
| Open Graph | Product images and descriptions for social sharing |
| Structured data | Product schema markup for Google rich results |
For best SEO results, write unique descriptions for each product and category. The auto-generated meta tags are a good fallback, but custom descriptions perform better in search results.
Mobile experience
Every storefront is fully responsive. Product grids, navigation, checkout, and account pages all adapt to mobile screens automatically. No separate mobile configuration needed.